FOR IMMEDIATE RELEASE
Contact: Betsy Woodruff
Office: 800-403-0101, ext. 130
E-mail: betsy@morealtor.com
(Columbia, Missouri – September 23, 2011) Russ Cofano, CEO of the Missouri Association of REALTORS® has named Betsy Woodruff as Director of Marketing & Communications for the organization.
Woodruff has more than 25 years’ experience in strategic marketing, corporate communications and brand management. After ten years in hospital and health services marketing, Woodruff spent nearly 15 years serving clients from a wide range of industries and market segments as co-founder of Woodruff Sweitzer, a communications and branding agency with offices in Columbia, Kansas City and Calgary, Alberta. Most recently Woodruff served as Global Marketing Manager for the Civil Construction Division of Hubbell Power Systems, Inc., in Centralia, Missouri.
“Betsy brings unique blend of marketing and communications experience to the Missouri Association of REALTORS®,” said Cofano. “Today, our members are looking for us to provide maximum value and Betsy’s unique blend of strategic planning, service marketing and branding was exactly what we were looking for.”
“The strategic plan and long-range vision for the Missouri Association of REALTORS® is a great fit for my skills and experience, as well as my own professional goals. I look forward to working with one of the most well-respected associations in Missouri and assisting both the staff and volunteer leadership in achieving the association’s goals,” said Woodruff.
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Founded in 1936, the Missouri Association of REALTORS® is one of the largest trade associations in the state of Missouri with more than 19,000 members.